Tuesday, August 24, 2010

There is no substitute to Hard Work

Athletes practice for 15 years for 15 second of performance. Success has no hard and fast rules. It has only hard and hard ones. In face, some people go into the profession of selling with a casual approach and treat it as a part-time job. A candidate went to a sales manager in the company and said, 'I am looking for a job where I can work half day only." The sales manager said, "We have the job, you have to decide which half day you want to work, the 12-hour-day or 12-hour-night, and the full day is 24 hours."

Evaluate if you have achieved competence in selling. Competence is the will and the skill to create a positive outcome leading to a win-win for ail parties. The burning desire to succeed is the will and the ability to persuade with integrity is the skill. There are many skillful people who are incompetent, because they lack the will. To a good salesman every sale is exciting; it gives a person an instant high of gratification. A career in sales opens an opportunity which is unlimited. It can mean a front line sales position or selling a high-ticket item, business to business.


Buyer Motivation

Many times a prospect is not aware of his needs. Hence, it is the responsibility of a good professional to bring it out. By bringing out the need, we can motivate the buyer to take action. For example, one in once told by a salesperson that he could save a lot of money by installing roofing insulation in my house to prevent heat loss. This motivated to him at that time. 

At the same time, just because you have a solution it does not mean that every potential prospect has a problem. When the need is identified, it must be recognized with equal intensity by both the buyer and seller in order to conclude the sale. Some people may not realize that they are sitting on a potential problem. Just because the problem does not manifest itself today, they feel sometimes, rather strongly, that there is nothing to fixed.

Hence, no matter how good your price is or value for money, it is perceived a waste. Some needs are visible, sitting on the surface, whereas others are hidden and need to be uncovered. Cars need regular maintenance to address both what we can see as well as what we can't. We seek to avoid future problems. The salesperson can motivate the buyer to act in his own best interests.


Discipline :

Discipline is doing what ought to be done, when it ought to be done, whether we like it or not. Life is like push and pull. Sometimes, we push ourselves and sometimes we have to pull ourselves. We need both, just like an automobile needs both the accelerator and the brake. One without the other will not work or will cause damage, just like an army without discipline is guaranteed to fail. Discipline is guaranteed to fail. Discipline is guaranteed to fail. Discipline is really the spirit that strengthens an army and gives courage and strength even to a small group to face big challenges.

The least a good professional can do it to do his best. Doing your best may always be good enough. It is important to do what it takes to succeed in life. That is why a good professional always believes in continuous improvement.

A common cold can be treated by medication, but a positive attitude has to be developed over a period of time.

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