A Leart Profession

Aren't you self employed?

If not who are you working for? All sales professionals are self-employed entrepreneurs ans unless they consider themselves self-employed they will not succeed. The real question is - if you are not working for yourself then who are you working for? In a free economy nothing happens unless a sale takes place. A sales professional moves products ans services from the producer to the end user. He keeps the wheels of the economy moving and helps generate income thus playing a very important role in the economy. In fact, without the profession of selling one wonders what would happen to the national and international economy? Hence, a robust economy strongly depends on good salesmanship. Many countries have thousands and some millions of sales people. Jst imagine if each salesperson in each company made 1 extra sale per year or even better in month, what would happen to the national economy! It would shoot up!

It's a learnt Profession

Every profession needs specialization. An architect cannot perform brain surgery. A medical doctor cannot represent you in a law suit. A lawyer cannot construct a building. Today, more college graduates are taking up the profession of selling than ever before. In fact, over 50% of college graduates are going in to the profession of selling after completion their formal education. The demand for good sales professionals is high but the supply is very low, resulting in big gap. Doctors have to go through medical school, engineers have to go to engineering  college but rarely do you find a professional education program for sales people. A good fundamental sales curriculum is missing. Thus good, effective sales people are hard to find.

Anyone can learn the art of selling and excel in this great profession. The problem is not that people cannot learn the art of selling; the reality is they lack the attitude to learn. Most people fail in life not because they lack talent, but because they lack the burning desire.

Learning to sell is like learning to ride a bicycle. Most likely, we started with the bicycle that had training wheels attached on both sides. If you recall the first experience, it was rather scary. We were afraid to fall and get hurt, and our objective was to learn eventually to ride without training wheels. As we stumbles when something went wrong, the training wheels protected us till we became proficient enough to balance on 2 wheels and ride effortlessly.

Just analyze the learning process. It was the process, persistence and practice that brought the proficiency. The exact same thing is true in learning to sell. Just like you cannot learn to swim by reading a book, similarly the profession of selling cannot just be learned or taught unless it is practiced on the ground.

Here, it is discussed time tested, proven principle which make a good professional salesperson. Here the word 'principle' is used not 'tactics'. This is because tactics are manipulative, whereas, principles have their foundation on the following 3 values :

1. Integrity
2. Respect
3. Responsibility

The best part of success is it starts with you, it starts now and it starts here!!