The profession of selling can be excited and rewarding both financially and emotionally, or it can be depressing and frustrating. A lot of it depends on a person's attitude and how he handles success and failure. When we make a sale we are on an emotional high. However, when we make no sales, we feel rejected and dejected. When a salesperson realizes that the profession is not only about making sales, but involves helping others and solving problems, he becomes a professional.
To succeed in the profession of selling, one needs to develop proven and repeatable methods of selling which can give positive results consistently. One must qualify and lead the potential customers through an effective selling process in order to result in a positive outcome. In fact, there are no exceptions to this process.
While sales people go into the profession looking for independence and freedom, most good sales professionals realize that success comes from the commitment and self-discipline for continuous improvement. Those who become top performers realize that they need intellectual, moral and ethical support, sometimes a pat on the back and occasionally a kick on the bottom too. Just like an athlete needs a coach, a good sales professional also need a coach. The role of a good coach is no turn a group of people into a committed team where each person is star performer.
The profession of selling is rooted in understanding the problem and providing the right solution through the act of emphasizing and honest persuasion to result in a mutually profitable commercial transaction. The profession of selling is like playing chess. A good player pre-empts many moves of his opponents and plans his moves accordingly.
A good sales professional can be compared to an aircraft with an autopilot. There might be something that a auto-pilot brings humans back on track?
- Values
- Attitude
- Ambition
- Clarity of goals and purpose
Burning Desire :
Success dose not just happen automatically. It is the result of practicing the principles that lead to success. A young man asked Socrates about the secret to success. Socrates asked him to meet him at the riverside in the next morning. They met. Socrates asked the young man to walk into the water and he did. Socrates suddenly sucked the kid underwater and held him there till the kid started turning blue. Then, Socrates pulled him out. The first thing the kid did was to take a deep breath. Socrates asked him, "Son, when you were under water what did you want the most?" The young man said, "Air".
Socrates said, "Son, there is no secret to success. When you want success, as badly as you wanted air when you were in the water you will have it. Nobody will be able to stop you that day." This is called a burning desire. This is the difference between preferences and convictions in life; preferences are negotiable, convictions are not; and under pressure, preferences always become weak whereas convictions become stronger.
Success does not happen and a reward doesn't come without action. Just as you cannot reap without sowing. similarly, dividends do not come without investing. Sales do not happen by sitting back. They are the result of tremendous hard work, effort and conscious action.
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